Netizens have accused the director of Stray Kids' new pre-release music video of reusing concepts from THE BOYZ's 2024 track TRIGGER. The videos share the same director, Son Seung Hee of HIGHQUALITYFISH, also known as SAMSON. The discussion has shifted from plagiarism allegations to claims of self-recycling.
Korean netizens highlighted similarities in filming locations, direction, styling, makeup, and visual composition between Stray Kids' 2026 video RUN IT and THE BOYZ's earlier release. A viral post noted that the overlaps became clearer when viewing the full videos rather than still images.
The director's involvement changed the tone of criticism, with many now accusing Son Seung Hee of self-plagiarism instead of targeting Stray Kids. In a resurfaced comment, he stated the project aimed to capture K-heritage in a way only Stray Kids could, using yin-yang Taegeuk symbolism.
Some netizens questioned JYP Entertainment's oversight in approving the concept, while others defended the idols by noting they typically do not select sets or direct visuals. THE BOYZ fans expressed frustration over their group's work being drawn into the debate.