Study estimates AI copyright losses for celebrities total up to 4.5 billion yen

A study has found that unauthorized AI-generated images and videos using celebrities' likenesses caused losses of up to 4.5 billion yen. Over 43,000 such items appeared in a two-month period last year.

The Japan Times reported findings from the study on July 9. It examined AI content created without consent.

The research covered a two-month span in the previous year. It identified more than 43,000 infringing images and videos.

Losses attributed to these uses reached as high as 4.5 billion yen. The study focused on intellectual property impacts.

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Realistic illustration of Deezer app showing 44% AI-generated music uploads surge, with rising graphs, AI music visuals, and fraud alerts for a news article.
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Deezer reports 44% of music uploads are now AI-generated amid rising fraud concerns

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Deezer disclosed on May 4 that 44 percent of all songs uploaded to its platform—around 75,000 daily—are AI-generated, up sharply from 10 percent in January and 28 percent last September. Despite this surge, the tracks account for just 1-3 percent of listening time, thanks to detection tools that flag 85 percent for demonetization and exclude them from recommendations.

The Japanese government announced on Friday it will establish a council of experts to discuss whether unauthorized use of sound data in AI-generated content emulating voice actors violates the Civil Code, amid advances in generative AI. The Justice Ministry panel will also address use of actors' images and present guidelines by July, as no legal precedent exists.

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Seventeen news publishers filed a motion Thursday accusing OpenAI of withholding and destroying evidence in ongoing copyright lawsuits.

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