Swedish pop star Zara Larsson has released a new swimwear line under her Main Rose intimates brand. The collection, featuring bikinis and one-pieces in vibrant beachy colors, became available today, April 22. Larsson described it as a natural extension of her summer-loving persona.
Zara Larsson, known for her album Midnight Sun released last September, introduced the swimwear as part of her ongoing summer aesthetic. The line includes solid-colored one-pieces, triangular bikini tops, and Brazilian-cut bottoms tied at the sides, available in sizes XS to XXL with prices ranging from $35 to $80. Larsson told Vogue, “Summer at this point is a part of my personality and my brand—and swimwear is the ultimate summer staple.” The pieces feature shades of pink, citrus, and red, along with leopard prints and snake textures, plus detachable charms like an acrylic nail and a lucky number seven design. She added, “I want people to feel really sexy—something they can wear to feel free, jump in the ocean, and have fun.” The debut campaign was photographed outside Miami by Charlotte Rutherford, capturing Larsson swimming in the ocean to evoke an endless-summer vibe. Larsson, who loves Swedish summers in Stockholm surrounded by water, envisions fans wearing the versatile pieces from Coachella with jeans to winter ice baths. Larsson continues her Midnight Sun tour through October and plans a deluxe album edition with new features and collaborations, including one already released with Muni Long.
