Olympic Synergy
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NFL stars launch Rock League to boost curling's popularity
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In Nashville, Tennessee, NFL players George Kittle, T.J. Hockenson, and Jared Allen are leading efforts to modernize curling through the new Rock League. This professional league aims to attract a younger, diverse audience with a launch planned for April 2026. Backed by Olympic medalists, it promises a festive atmosphere to elevate the sport beyond its traditional niche.