Olympic Synergy

NFL stars launch Rock League to boost curling's popularity

29 de janeiro de 2026 Reportado por IA Imagem gerada por IA

In Nashville, Tennessee, NFL players George Kittle, T.J. Hockenson, and Jared Allen are leading efforts to modernize curling through the new Rock League. This professional league aims to attract a younger, diverse audience with a launch planned for April 2026. Backed by Olympic medalists, it promises a festive atmosphere to elevate the sport beyond its traditional niche.