At a Prime Video event, Alia Bhatt announced plans to launch outsiders under her production banner. In a light-hearted onstage conversation with mentor Karan Johar, they exchanged praises. Karan expressed pride in her initiative.
On March 19, 2026, in New Delhi, Bollywood actress Alia Bhatt attended an Amazon Prime Video event announcing major 2026 projects including series and movies. She revealed plans to launch outsiders through her production house's new projects. She had previously announced the 'Don’t Be Shy' project. During an onstage chat with mentor Karan Johar, he remarked, 'You’ve truly mastered the art of being a seasoned producer, Alia, because your answers seem completely independent of my questions for some reason.' Alia replied, 'Yes Karan, because there’s a way to launch actors.' Karan alluded to launching her in 'Student of the Year.' Alia responded, 'What can I say? We’ve learned from the best. And the best has always taught us that everything has its timing.' When Karan asked, 'Are they outsiders?', and Alia confirmed, he said, 'I’m feeling very proud of you.' 'Don’t Be Shy' follows 20-year-old Shyamili 'Shai' Das, whose perfectly planned life unravels with twists. It is produced by Eternal Sunshine Production and Chalkboard Entertainment. Alia’s upcoming films include 'Alpha' from Yash Raj Films' spy universe with Sharvari, and 'Love and War' directed by Sanjay Leela Bhansali with Ranbir Kapoor and Vicky Kaushal.