Apple TV rolls out Genius Browse feature excluding Netflix

Apple TV is introducing a new movie recommendation feature called Genius Browse to help users discover movies and TV shows. The upgrade is free for Apple TV fans, but it excludes recommendations from Netflix.

Apple TV is rolling out Genius Browse, a new feature designed for movie and TV show recommendations. According to TechRadar, this provides Apple TV fans with a free upgrade to enhance content discovery. However, the feature notably leaves out one of the biggest streaming platforms: Netflix. Users should not expect Netflix recommendations within Genius Browse. The rollout is described as upcoming, offering improved navigation through available titles on Apple TV. This development highlights platform-specific integrations, focusing on Apple TV's own catalog and select partners, while omitting Netflix content.

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Dynamic photo-realistic illustration of a Formula 1 car branded with Apple and Netflix logos racing at the Canadian Grand Prix, symbolizing their streaming partnership.
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Apple and Netflix partner on Formula 1 streaming

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Apple and Netflix have announced a partnership to share Formula 1 programming in the US, including the Canadian Grand Prix and season eight of Drive to Survive. The collaboration aims to expand access to F1 content ahead of the 2026 season. Apple TV subscribers will stream the series starting February 27, while Netflix will air the May Grand Prix.

Spotify has introduced a new beta feature allowing users to directly shape their AI-generated music taste profiles. Announced by Co-CEO Gustav Söderström at South by Southwest, the tool lets listeners adjust recommendations based on their preferences. It will roll out first in New Zealand in the coming weeks.

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Amazon Fire TV devices are receiving a free software upgrade designed to enhance speed and ease of use. The update will initially roll out to select devices before a full deployment soon.

Amazon has updated its app with a free 'second screen' feature, allowing users to use their phone as the optimal remote for Fire TV devices. The upgrade represents a significant enhancement to the app's functionality. The changes were announced on February 25, 2026.

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Netflix introduced 20 new titles to its US library this week, including the return of Bridgerton season 4 part 2, amid a quieter slate to highlight the flagship series. Popular charts featured action films and reality shows leading the movies and series rankings. Highlights include classic dramas and recent originals from various countries.

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