BBVA in Colombia introduced Cuenta Meta, a digital product that allows users to set up to five savings goals with returns of up to 8.5% effective annual.
The product is available through digital channels and enables automatic savings from purchases or scheduled deposits, without extra costs or in-person procedures.
Returns vary by balance: 5% effective annual for amounts between 500,000 and 1 million pesos, 7.5% between 1 and 2 million, and 8.5% between 2 and 5 million.
Clients retain immediate access to funds. The initiative responds to growing interest in digital tools during mid-year bonus payments.
