Coupang's Korean unit sends $620 million in expenses to US headquarters

The Korean unit of online retailer Coupang transferred more than 900 billion won ($620 million) in expenses to its US headquarters in 2024, according to an audit report. These related-party expenses, including service fees and royalties, totaled over 2.5 trillion won from 2020 to 2024. Tax authorities are investigating the transactions amid concerns over potential tax avoidance.

The Korean unit of online retailer Coupang transferred 939 billion won in related-party expenses to its US headquarters and other US-based companies in 2024, according to an industry report analyzed by Yonhap News Agency. The company's audit report confirms this figure, with cumulative transfers including service fees and royalties exceeding 2.5 trillion won from 2020 to 2024.

The report offers only broad expense categories, complicating assessments of whether the fees were set at fair market value. Industry observers worry that the arrangement might be structured to diminish profits at the Korean entity while bolstering assets at the US parent. Questions have also arisen about whether the opacity in calculating these funds signals efforts to minimize tax liabilities in both South Korea and the US.

"Dividends are clearly taxable, but service fees and royalties are areas where determining appropriateness is difficult, which is why tax avoidance controversies repeatedly arise," an anonymous tax expert said. "Transparency is especially important when transactions involve a parent company."

South Korea's tax authorities have initiated a detailed probe into Coupang, encompassing dealings with its US headquarters. This scrutiny intensifies following a data breach that regulators estimate affected nearly 33 million users, though Coupang maintains only about 3,000 accounts were compromised—a claim contested by officials.

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Dramatic illustration of U.S. investors petitioning against Seoul over alleged Coupang discrimination, as Coupang denies involvement.
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Coupang denies involvement in U.S. investors' petition against Seoul government

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Two U.S. investors have petitioned the U.S. government for an investigation into alleged discriminatory treatment of Coupang by South Korean authorities and notified Seoul of intent to file arbitration claims. Coupang denied any involvement in the petition. The South Korean government refuted claims of discrimination against the company.

Two U.S. investors in Coupang have criticized South Korea's probe into the company's data breach as discriminatory, requesting a U.S. government investigation and notifying Seoul of intent to pursue investor-state arbitration. The South Korean government denies any discrimination, insisting the actions follow the law. Civic groups condemned the investors' moves as a violation of sovereignty.

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Harold Rogers, interim CEO of Coupang, attended a closed-door US House hearing in Washington related to South Korea's data leak investigation. The session is part of a congressional review of the South Korean government's treatment of American companies. Coupang expressed regret and commitment to a constructive resolution.

South Korea's Fair Trade Commission chief Ju Byung-gi stated in a radio interview that a temporary suspension of e-commerce giant Coupang's operations is possible amid an ongoing data breach investigation. This measure could be taken if remedies for affected consumers prove insufficient. The science ministry criticized Coupang's internal probe as one-sided.

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A massive data breach at South Korea's leading e-commerce firm Coupang has exposed personal information of 33.7 million customers. Police are tracking a Chinese former employee suspect using an IP address, while the government considers fines up to 1 trillion won. The breach, starting in June, went undetected for five months.

A government-private investigation team confirmed that 33.67 million user records were leaked in Coupang's major data breach. This dwarfs the company's initial claim of 3,000 affected accounts, with fines and further probes announced over delayed reporting and evidence mishandling.

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Coupang founder Kim Bom-suk skipped a National Assembly hearing on the company's massive data breach, sparking controversy. Interim CEO Harold Rogers offered an apology, but the absence of Kim and former CEOs left key questions unanswered. The committee is considering filing a complaint against Kim.

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