FIFA has partnered with Marriott Bonvoy to serve as the official hotel supporter in North America for the 2026 World Cup. The collaboration will offer fans immersive hotel stays, exclusive packages, and fan activations across the host countries of Canada, Mexico, and the United States. This deal enhances travel experiences for the expanded tournament featuring 48 teams and 104 matches.
The 2026 FIFA World Cup, returning to North America for the first time in 32 years, will be the largest edition yet, with 48 teams competing in 104 matches across 16 host cities from June 11 to July 19. FIFA announced on January 7, 2026, that Marriott Bonvoy has joined as a regional supporter in the third-tier sponsorship program, alongside brands like Airbnb and American Airlines. As the official hotel supporter, Marriott Bonvoy's extensive portfolio will provide fans with special accommodations in key locations such as New York, Mexico City, Toronto, and Los Angeles.
The partnership promises more than standard lodging. Fans can expect immersive hotel stays, VIP fan activations, and exclusive Marriott Bonvoy Moments, where members redeem points for unique tournament experiences. Additional perks include access to FIFA Fan Festivals with viewing parties and behind-the-scenes opportunities. Marriott Bonvoy will also collaborate with Visa, a long-standing FIFA partner, on further fan engagement initiatives. The company emphasizes sustainable tourism and community support in host cities, aiming to create memorable experiences for the expected six million attendees and six billion global viewers.
Specific venues highlight the tournament's scale: AT&T Stadium in Arlington, Texas, will host nine matches, including a semi-final, while NRG Stadium in Houston will host seven. Defending champions Argentina are scheduled for at least two games in North Texas, drawing international crowds. This alliance positions Marriott Bonvoy to facilitate seamless travel, turning hotel stays into integral parts of the World Cup adventure.
