Artist Kaws has shared the first images of J-Hope’s collaboration with Louis Vuitton on the LV BUTTERSOFT sneaker via Instagram. The sneaker appears in a rose-pink suede design that reflects Pharrell Williams’ creative direction for the brand.
The LV BUTTERSOFT sneaker, a collaboration between J-Hope and Louis Vuitton, was previewed by Kaws on Instagram. This first look highlights a spring-ready rose-pink suede upper, with the color extending monochromatically across the upper, tongue, sockliner, and LV logo. Subtle branding includes the Louis Vuitton monogram on the quarters and embossed LV initials on the tongue. Tonal laces complement the suede finish, while the rubber sole features sculpted LV motifs for grip and visual identity. The design embodies Pharrell Williams’ current direction at Louis Vuitton, emphasizing softness and bold color play, blended with J-Hope’s streetwear sensibility. Community sources indicate a release on May 20 in South Korea, with a global launch planned for May at a retail price of $1,950 USD. Earlier mentions of a March 20 release date appear inconsistent with these details. Hypebeast reported the preview on March 16, 2026, and shared a related post on X asking if followers had seen the sneakers yet.
