Kendall Jenner has signed a new partnership with adidas Originals, marking her return as a brand ambassador. The announcement coincides with her addition to the adidas Superstar campaign alongside celebrities like Samuel L. Jackson. Details of the deal remain limited, but it builds on her previous role with the brand in 2017.
Kendall Jenner, a prominent model from the Kardashian-Jenner family, has been announced as the latest addition to adidas Originals' roster of celebrity partners. The German sportswear brand confirmed the new deal through an Instagram post and a video that integrates Jenner into its ongoing Superstar campaign. This campaign, which ran throughout 2025, already featured high-profile figures such as Samuel L. Jackson, Missy Elliott, JENNIE, and GloRilla.
Jenner was previously an ambassador for adidas in 2017, appearing in various brand campaigns and often seen wearing Three Stripes apparel and sneakers. Her sister Kylie Jenner also served as an ambassador at one point. The family's endorsement portfolio is extensive; for instance, Kim Kardashian recently launched the NikeSKIMS sub-brand after ending ties with adidas following her separation from Ye.
Just days before the announcement, Jenner was spotted in Los Angeles wearing an adidas jacket and a pair of classic Superstars, hinting at the impending partnership. adidas has been actively expanding its celebrity collaborations, with recent signees including Mexican artist Peso Pluma. While specifics of Jenner's deal are scarce, sources indicate she is expected to appear in advertisements and wear adidas products moving forward. It remains unclear whether the partnership will lead to dedicated product collaborations, though Bad Bunny continues to lead major footwear projects for the brand.
The move underscores adidas' strategy to leverage big names for campaigns, though the extent of Jenner's involvement will depend on future developments.
