Love gets pricier in the land of roses

Kiswahili

In Addis Ababa, the cost of celebrating Valentine's Day has risen, with prices for roses and dinners increasing, affecting buyers. Businesses, however, see a revenue boost on February 14. Kaleab Fekade, 28, is one buyer facing these higher costs.

For many in Ethiopia, February 14 marks a celebration. For businesses, it brings a surge in revenue. For buyers, it highlights how swiftly the price of a rose and an evening out can climb, as reported by Bekalu Anteneh, Fortune staff writer.

At 28, Kaleab Fekade believed he knew the cost of romance in Addis Ababa. He has been purchasing Valentine's flowers there. This perspective was detailed in an article dated February 15, 2026, by Bekalu Anteneh.

This price increase poses challenges for many buyers while delivering extra income to businesses. In Ethiopia, known for its roses, such dynamics play out annually on Valentine's Day.

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