Morgan Stanley begins crypto trading on E*Trade platform

Morgan Stanley has started offering clients the ability to trade cryptocurrencies directly inside E*Trade brokerage accounts, executing a partnership announced last September.

Morgan Stanley launched crypto trading on E*Trade this week, allowing clients to buy and sell digital assets directly within their brokerage accounts. The rollout follows a partnership with infrastructure provider Zerohash announced in September 2025, with broader availability targeted for the first half of 2026. Separately, Charles Schwab is advancing a similar capability for its clients, using custody at Charles Schwab Premier Bank and execution via Paxos, initially limited to Bitcoin and Ethereum.

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Illustration depicting Morgan Stanley's application for a crypto custody bank charter, blending Wall Street banking with digital assets.
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Morgan Stanley applies for national bank charter for crypto custody

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Morgan Stanley has filed for a national trust bank charter with the Office of the Comptroller of the Currency to provide cryptocurrency custody services to institutional clients. The application, submitted on February 18, aims to position the Wall Street giant as a direct competitor to crypto-native custodians. This move reflects a broader trend of traditional banks expanding into digital assets amid a more favorable regulatory environment.

Citigroup plans to launch institutional bitcoin custody later this year, integrating it into traditional banking frameworks. Morgan Stanley has applied for a national trust charter to support crypto trading for its clients and is advancing spot trading on E*TRADE. These moves reflect growing institutional demand for digital assets within regulated systems.

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Morgan Stanley’s cryptocurrency trading pilot is emerging as a competitive rival to some of the largest crypto exchanges in terms of trading fees.

Coinbase has introduced futures contracts for cryptocurrency trading in 26 European countries, marking its first direct derivatives offering in the region. The products, available through Coinbase Advanced, comply with EU regulations via a MiFID-registered entity. This launch provides a regulated alternative to offshore platforms previously used by European traders.

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JPMorgan analysts express optimism for cryptocurrency markets in 2026, anticipating a rise driven by institutional investors despite recent price declines. They highlight bitcoin's production cost dropping to $77,000 as a potential floor after miner pressures. Regulatory clarity in the U.S. could further boost participation, according to the bank's report.

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