NCS Brands to open 10 new stores in Colombia

NCS Brands, owner of Quest and QST, plans to open 10 new stores in Colombia during the second half of 2026. The company also announced its entry into Mexico, Ecuador and Venezuela as part of its regional expansion.

Francisco Chaux, general manager of NCS Brands, said growth will be driven by a solid commercial agenda, new collections and collaborations with national and international brands. The company closed 2025 with 179 points of sale and billed 259.412 million pesos, a 16.22% increase over the previous year.

Plans include surpassing 1,300 direct employees in the second half and generating around 1,000 new jobs in the coming years. Through 2030, NCS Brands projects investing nearly 25,000 million pesos to open 83 additional stores between Quest and QST.

Chaux highlighted a favorable environment for Colombian fashion driven by greater economic confidence. The company is also advancing the acquisition of an existing brand and the development of a new own brand.

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Menswear brand Kosta Azul opened a new store at Centro Comercial Cosmocentro in Cali, bringing its national network to 17 outlets.

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U.S. brand Columbia opened its largest store in Colombia on May 5 in Bogotá's Zona T, spanning 140 square meters.

An ANATO survey revealed that 34.6% of travel agencies in Colombia recorded some increase in sales to the United States, Mexico and Canada driven by the 2026 Football World Cup.

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Seven Bogotá fashion brands have been chosen to showcase their collections at the 25th edition of the International Fashion Week in Andalusia, set to take place at the Real Academia de Bellas Artes de San Fernando in Madrid.

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