Nearly half of Colombian trips are taken as couples

The HotelDO platform released an analysis on Colombian travel patterns, showing that 43% of reservations are for couples, ahead of the Vitrina Turística de Anato 2026 in Bogotá. The report highlights growth in beach destinations for Semana Santa and a year-over-year increase in bookings. Experts note benefits for tourism and related sectors.

The B2B travel platform HotelDO released a report on how Colombians travel and destinations with the highest growth in 2025, ahead of its participation in the Vitrina Turística de Anato, scheduled from February 25 to 27, 2026, in Bogotá. The data indicate that 43% of reservations are for couple trips, followed by 29% for family travel and 19% for business purposes. Solo and group trips make up smaller but notable shares of the market.

Nationally, beach destinations led preferences for Semana Santa, with Cartagena noted for sun, culture, and gastronomy tourism; Santa Marta for beach and nature; and San Andrés for Caribbean getaways. Other spots like Medellín, Bogotá, and the Eje Cafetero also saw rises in demand, both domestic and international.

For Semana Santa 2026, top Latin American destinations include Punta Cana, San Andrés, Panama, Cancun, and Cartagena de Indias, with Panama showing booking growth. Madrid, Miami, and Mexico City also appear among popular choices. Visitors from the United States, Mexico, and Ecuador account for 30% of those arriving in Colombia.

"Overall, Semana Santa reservations show year-over-year growth, which not only benefits the tourism industry but also provides a positive impact on related sectors like gastronomy, entertainment, and general commerce," said Adriana Gil, Commercial Manager of HotelDO Colombia.

According to the Despegar platform, Semana Santa packages range from $779,889 to Cartagena, $1.2 million to San Andrés, and $3.1 million to Punta Cana.

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Vibrant photorealistic illustration of Feria de Cali 2025 featuring Salsódromo salsa parade, Marc Anthony concert stage, U.S. diplomat visit, and massive festive crowds.
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Feria de Cali 2025: Star Concerts, Diplomatic Ties, and Economic Boost

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Following the preview of Colombia's festive fairs, the 68th Feria de Cali (December 25-30) has already drawn over 1.2 million attendees. Highlights include the Salsódromo parade, concerts by Marc Anthony and Kapo, a visit from U.S. Chargé d'Affaires John McNamara, and a projected economic impact of at least 336 billion pesos.

Reservations for Barranquilla Carnival 2026 are up 12% year-over-year per Viajes Falabella, with Bogotá at 46% of national bookings and Medellín at 18%. Couples and small families dominate, planning 3-4 day stays amid the event's massive draw.

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The Colombia Más Competitiva program, funded by Swiss cooperation, has revitalized tourism in various national destinations by strengthening businesses and boosting visits. Regions like Quindío, La Guajira, Huila, and Magdalena stand out for their unique attractions and progress in sustainability. Significant growth is projected for the sector by 2025.

Cundinamarca has launched four Christmas routes linking towns near Bogotá, featuring light displays, cultural activities, and fairs for families in December. These plans aim to turn parks and plazas into appealing destinations with lights and local traditions. The department seeks to boost tourism and commerce in the area.

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In 2025, 71% of housing searches in Colombia focused on rentals, according to Fincaraiz platform's annual report, which recorded 81 million views and 9.1 million annual queries. Two-bedroom apartments led the demand, with average rents between 2 and 3.3 million pesos. Bogotá topped the activity, followed by Medellín and other major cities.

Argentine authorities have implemented new safety measures and payment conveniences to boost tourism on the Atlantic Coast for summer 2026. Radars have been installed on key routes and additional options for the SUBE system activated, while experts forecast hotel occupancy higher than projected.

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Fenalco's Economic Logbook reveals a decline in business optimism for 2026, with only 34% of respondents expecting improvements in their operations over the next six months. While November saw a sales boost from Black Days, uncertainty about consumption weighs on the commercial sector. The report highlights transformations in shopping malls and threats from platforms like Shein and Temu.

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