A Reuters investigation reveals that the Trump Organization earned $864 million in the first half of 2025, a 17-fold increase from the previous year, with over 90% stemming from cryptocurrency ventures. The report highlights sales of World Liberty tokens and the $TRUMP meme coin as key drivers. It raises concerns about self-enrichment and ties to investors with legal histories.
The Reuters report, published in late October 2025, provides a detailed breakdown of the Trump family's cryptocurrency activities following Donald Trump's return to office. Drawing from the president's official disclosures, property records, financial records released in court cases, crypto trade information, and other publicly available sources, the analysis shows the Trump Organization's income surged to $864 million in the first half of 2025, up from $51 million a year earlier.
Of this total, $802 million—more than 90%—originated from Trump-linked crypto ventures. These include sales of World Liberty tokens through World Liberty Financial, where the Trump sons are listed as co-founders, and the $TRUMP meme coin launched in January 2025. For the meme coin, where the Trump Organization's exact revenue share was unspecified, Reuters conservatively estimated a 50% cut to avoid overstating figures. This estimate was vetted by four finance professors, two certified public accountants, and an accounting professor, all experienced in crypto matters; five academics deemed it reasonable, though two suggested variations based on the venture's structure and Trump branding.
The report notes involvement from investors with 'histories of legal and regulatory entanglements,' such as a Chinese crypto enthusiast under investigation for alleged money laundering in Britain. It underscores potential conflicts of interest, as Trump now regulates the cryptocurrency industry while profiting from it, including through foreign investors from regions like the Middle East, Europe, and Asia. No direct White House response to the ethics concerns appears in the sources, but the findings offer the clearest view yet of the family's self-enrichment efforts post-election.