Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vinícius Junior appear together in a new Lego commercial promoting sets tied to the 2026 FIFA World Cup. The players build a replica of the tournament trophy in the ad titled 'everyone wants a piece.' Ronaldo described the collaboration as incredibly honoring.
The advert brings together the four stars, each immortalized in Lego bricks wearing their national team colors. Ronaldo, Messi, Mbappé and Vinícius Junior grin as they assemble the World Cup trophy. Ronaldo called his co-stars 'incredible' and said he felt 'incredibly honored' to join them. The sets are part of Lego's Football Highlights series, designed for ages 10 and up, with Ronaldo and Mbappé models using 490 pieces each, Messi's 500 and Vinícius Junior's 510. Each includes a minifigure and plaque on bases shaped like letters with national colors. Designer Sanne van Kesteren explained the challenges in capturing likenesses, including hair, faces and details like Messi's tattoos. Ronaldo's set features his iconic Siuuu celebration, which his team particularly praised. 'They were actually talking about it all the time, saying 'I love this face',' she said. Additional Football Legends sets allow recreations of signature moves: Ronaldo's Siuuu or bicycle kick in 854 pieces, and Messi's celebrations or dribbles in 958 pieces. A 1,427-piece wall art set nods to Messi's career. Designer Freddy Charters met Messi, who called seeing himself in Lego 'surreal' and noted his family's love for building. Mbappé said the sets capture 'energy and creativity,' hoping to inspire youth. Vinícius Junior found them 'truly exciting,' like exploring new moves on the field. Prices start at $29.99 for highlights sets, with legends at $79.99 and trophy at $199.99. The sets went on sale or pre-order via Lego's site as the ad aired on April 2.
