São Paulo ranks as second city that listens most to Taylor Swift on Spotify

Kiswahili

June data show São Paulo trails only London in daily plays of Taylor Swift songs.

The São Paulo capital recorded an average of 1.1 million daily plays of Taylor Swift songs in June, according to an estimate by BBC News Brasil based on ChartMetric data.

The city held second place on 26 of the 30 days of the month, behind London. On Instagram, Brazil ranks as the second country with the most followers of the singer.

Experts attribute the success to the connection between Swift's early albums and Brazilian sertanejo music, plus the high engagement of fans on social networks.

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