Tesla attracts big crowds at 2026 Brussels motor show

Tesla has made its presence felt at the 2026 Brussels motor show, drawing significant attention on the event's opening day. The annual exhibition, which typically sees around 300,000 visitors, is underway today with enthusiastic gatherings at the company's booth.

The 2026 Brussels motor show kicked off today, January 10, featuring Tesla among its exhibitors. Known for averaging 300,000 attendees annually, the event has already seen substantial foot traffic at Tesla's display area.

According to reports from the scene, crowds have been notably large throughout the Tesla booth, indicating strong public interest in the electric vehicle maker's offerings. This participation highlights Tesla's ongoing engagement with European automotive audiences at major industry gatherings.

While specific details on Tesla's showcased models or announcements remain limited in initial coverage, the visible enthusiasm suggests a positive reception on the first day of the show. The Brussels motor show serves as a key platform for automakers to connect with consumers and stakeholders in the region.

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Photorealistic scene of Tesla's 'The Future of Autonomy Visualized' event in Miami showroom, showcasing Autopilot and Optimus digital perception displays amid excited attendees.
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Tesla announces autonomy visualization event in Miami

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Tesla is hosting an immersive exhibition called 'The Future of Autonomy Visualized' at its Miami Design District showroom on December 6 and 7, 2025. The event offers a glimpse into the digital perception system powering its Autopilot technology and Optimus robot. RSVPs are open but capacity is limited, with admission not guaranteed.

New data shows Tesla's electric vehicle sales in Europe dropped 27.8% in 2025 compared to 2024. Registrations fell from 326,000 to 235,000 vehicles amid growing competition and policy changes. This slowdown raises questions about the brand's momentum in the EV market.

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Tesla's vehicle registrations in Europe fell significantly in 2025, even as battery-electric vehicle sales surged across the region. Data from the European Automobile Manufacturers’ Association shows Tesla's market share halving, while competitors like BYD posted massive gains. The contrast highlights intensifying competition in the shifting automotive landscape.

Tesla's vehicle registrations in Europe dropped sharply in November, with a 49% decline reported by the region's automotive association. Key markets like France and Sweden saw significant falls despite the launch of a new Model Y range. Growing Chinese competition and an aging lineup contributed to the sales rout.

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Following the previously reported sharp US sales drop, Tesla saw further declines in November 2025 across the UK (19% fall), Europe (30%), and China (6%), driven by fierce competition from BYD, an aging product lineup, Cybertruck recalls, and CEO Elon Musk's polarizing image.

Tesla's Model Y has been confirmed as the world's best-selling car for the third consecutive year. The announcement came amid a series of end-of-year social media posts from Tesla and its executives, highlighting various achievements and upcoming developments. These updates reflect on 2025 progress and optimism for 2026.

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In the 2025 global EV sales race—where BYD claimed the top spot with 2.26 million units—Tesla's deliveries fell 8.5% to a precise 1,636,129 vehicles, with production down 6.7%. Q4 figures missed lowered expectations, revealing stark European drops amid competition and policy headwinds, though Norway bucked the trend.

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