Trump Media weighs Truth Social spinoff amid crypto ETF momentum

Trump Media is exploring a spinoff of its Truth Social platform into a separate public company, building on its recent cryptocurrency ETF filings and the surge in Bitcoin and crypto exchange-traded funds.

Trump Media, the parent of Truth Social, is considering separating its flagship social media platform into an independent publicly traded entity. This potential move follows the company's February filings for Bitcoin/Ethereum and CRO-focused ETFs through its Truth Social Funds arm, as well as approvals and launches of similar products in the broader market.

The spinoff could enable targeted growth and investment in Truth Social, which was launched as an alternative to mainstream social networks. Amid rising interest in crypto financial products—which have democratized access to Bitcoin and other digital assets for traditional investors—Trump Media appears to be restructuring to capitalize on synergies between social media and emerging fintech.

Details on the spinoff remain preliminary, reflecting ongoing strategic evolution at the company.

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UAE royal and Trump-linked executive shake hands on $500M crypto deal, with flags, charts, and DC skyline in background.
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UAE firm acquires 49% stake in Trump-linked crypto venture

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A UAE investment firm backed by a powerful royal has purchased a 49% stake in World Liberty Financial, a cryptocurrency company tied to the Trump family, for $500 million just days before Donald Trump's second inauguration. The deal, reportedly aimed at securing access to US AI technology, has sparked ethics concerns amid ongoing crypto legislation. Critics, including Senator Elizabeth Warren, have called for congressional scrutiny over potential conflicts of interest.

Truth Social Funds, part of Trump Media and Technology Group, has filed with the U.S. Securities and Exchange Commission for two new cryptocurrency exchange-traded funds. One ETF will track Bitcoin and Ethereum, while the other focuses on CRO, the native token of Cronos. The filings continue President Trump's company's push into the crypto sector.

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Yorkville America Equities, the firm behind Truth Social-branded exchange-traded funds, has filed registration documents with the U.S. Securities and Exchange Commission for two new cryptocurrency products. The filings cover a bitcoin and ether ETF as well as a staking-focused Cronos fund, marking an expansion of the Truth Social brand into digital assets. If approved, the ETFs would partner with Crypto.com for custody and staking services.

Elon Musk's social media platform X plans to introduce features allowing users to trade stocks and cryptocurrencies directly from their timelines in the coming weeks. The company's head of product, Nikita Bier, announced the rollout of Smart Cashtags, which will enable interactions with ticker symbols in posts. This move aligns with Musk's vision to transform X into an 'everything app' encompassing financial services.

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At the World Economic Forum in Davos, Switzerland, discussions on cryptocurrency highlighted the influence of US politics and growing Wall Street interest. Key speakers addressed market uncertainties tied to President Trump and expressed optimism for the industry's future. Traditional finance leaders endorsed blockchain as essential for modernization.

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