Audi F1
Audi launches 2026 F1 project in Berlin
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Audi unveiled its Formula 1 team project in Berlin with a humble yet confident event, revealing the 2026 show car livery and outlining its 'Mission 2030' ambitions. The launch at the Kraftwerk venue emphasized resilience and steady progress over spectacle. Key figures including Mattia Binotto stressed a focus on long-term success without immediate dominance.
Topps has launched the inaugural set of Audi Formula 1 trading cards, marking the German manufacturer's entry into the sport ahead of the 2026 season. The collection features team cards from a Berlin launch event and signed driver cards of Nico Hulkenberg and Gabriel Bortoleto. Available now on the Topps website, the cards range in price from £11.99 for a single pack to £165.99 for a 20-pack.
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Audi has signed 17-year-old Formula Regional European champion Freddie Slater as the inaugural member of its new Driver Development Programme. The move comes after Audi's acquisition of the Sauber Formula 1 team in 2024. Slater will step up to Formula 3 with Trident Motorsport, aiming for a future in F1.
Audi has revealed its official 2026 Formula 1 team kit, marking the first such apparel since acquiring the Sauber team. The monochromatic design, created with adidas, features subtle red accents and is tailored for drivers, staff, and fans. The full collection will debut at a launch event in Berlin on January 20.
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Mattia Binotto has outlined why Audi selected Jonathan Wheatley as team principal for its Formula 1 entry, emphasizing his championship-winning background from Red Bull. The appointment, effective from April, supports Audi's takeover of the Sauber team ahead of its 2026 debut as a works outfit. Binotto likens the challenge to entering the Champions League, stressing the need for a winning mentality.