Consumer Trends

Shinhan Card has identified six key consumer trends for 2026, including AI-assisted spending. These trends are summarized under the term 'Wise up,' reflecting an era where consumers use technology and data for smarter choices. The analysis draws from big data covering January to October 2025.

26 Mwezi wa kumi na mbili, 2025 Imeripotiwa na AI

South Africa's retail sector is entering the 2025 festive season with cautious resilience amid structural shifts. Sales in textiles, furniture, and online channels are rising, but households remain budget-conscious due to inflation and value concerns. This transition highlights a blend of seasonal spikes and long-term changes in consumer behavior.