Consumer Trends

Western brands use data and culture to target Chinese consumers

2025년 10월 05일 AI에 의해 보고됨

American and European companies are increasingly relying on data analytics and cultural adaptation to capture China's massive consumer market. This approach addresses the unique preferences of over 1.4 billion people in the world's second-largest economy. Recent reports highlight how brands like Nike and Starbucks are succeeding through localization.