Cosmetics
CJ Olive Young has partnered with a Polish cosmetics distributor to export its private brand products to Europe. The deal will initially introduce skincare lines like Bioheal BOH, Bringgreen, and Colorgram through sales networks in Poland before expanding to other markets. This move bolsters the CJ Group's retail arm's international expansion efforts.
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Japanese cosmetics giant Shiseido is grappling with its biggest challenge in decades, stemming from a costly misfire in North America and eroding market share to nimble Asian rivals. Six years ago, the company spent $845 million acquiring the American brand Drunk Elephant to tap into younger customers, but has since written off more than half the investment due to falling profits and sales.