Market Share
Tesla reclaims top spot in Norway as EV sales surge
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Tesla has reclaimed the leading position in Norway's automotive market in February 2026, following a sharp decline in January. Electric vehicles captured 98% of new car registrations amid a market rebound. The recovery comes after value-added tax adjustments prompted buyers to advance purchases into late 2025.
Tesla experienced the largest decline in market share among electric vehicle makers in California during 2025. The company lost the most new-car buyers in the state last year, highlighting its struggles in one of the world's biggest EV markets.
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Following Tesla's 1.64 million vehicle deliveries in 2025—a 9% decline that handed the global battery EV lead to BYD's 2.26 million—regional sales drops in Europe (nearly 30%) and China (first since 2020) have fueled debate. Tesla's reliance on just two main models contrasts with BYD's 30-model portfolio, potentially missing opportunities to sustain growth amid rising EV demand.