Toys
Super Mario Galaxy movie features R.O.B. robot cameo
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Merchandise for the upcoming Super Mario Galaxy movie has revealed a cameo by R.O.B. the robot, a character from 1985. The inclusion appears in toy packaging, alongside other tie-in products available for pre-order. R.O.B. has appeared in various Mario games but not in the original Super Mario Galaxy.
Lego and Sega have announced a $40 Sega Genesis-inspired building set, the most affordable in its retro gaming lineup with 479 pieces. Featuring detachable controllers, a Sonic game cartridge, and Mega Drive customization, it ships June 1, 2026, following hits like the NES and Game Boy.
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Spin Master Corp. conducted its first-quarter 2026 earnings conference call on April 30, 2026. CEO Christina Miller and CFO Jonathan Roiter joined VP of Investor Relations Tim Foran to discuss results. The call included participation from analysts at major financial firms.
Toy and game sales for Epiphany Day in Argentina rose 0.9% in units compared to 2025, driven by promotions and stable prices, according to the Argentine Toy Industry Chamber (CAIJ). This marks the second consecutive year of slight increases amid a challenging consumption environment. Toys accounted for over 80% of gifts for children under 6 years old.
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At CES 2026 in Las Vegas, Lego introduced its Smart Play platform, featuring sensor-packed bricks that add interactive lights and sounds to traditional building sets. The technology debuts in Star Wars-themed kits arriving on March 1, enhancing play without relying on screens. Early demonstrations highlighted proximity-based interactions between bricks and minifigures.