Toys

The Lego Group and The Pokémon Company have revealed 12 new sets that incorporate the Lego Smart Play System. The sets go on sale August 1 with pre-orders available now.

20 Mwezi wa tano, 2026 Imeripotiwa na AI

LEGO has teased an upcoming set that lets fans recreate Main Street, U.S.A. from Disney parks at home. The set goes on sale in early June 2026.

Nintendo has refuted claims that generative AI was employed in promotional images for its new My Mario toy line. The company announced the product's US launch for February 19, 2025, amid social media ads featuring families interacting with the toys. Concerns arose over the realism of hands in the photos, but Nintendo and a featured model have both denied AI involvement.

9 Mwezi wa kwanza, 2026 Imeripotiwa na AI

Building on the Smart Play system's unveiling at CES 2026 with interactive Star Wars sets, Lego reveals eight years of research into fostering children's social play and agency. Executives outline the platform's flexible design and growth potential, amid questions on premium pricing.

Amazon's Black Friday sale features a steep discount on the Lego Super Mario: Battle with Roy at Peach's Castle playset, dropping from $65 to $28. This 738-piece set is retiring soon, making the deal a timely opportunity for Mario fans. The offer sold out once on November 23 but returned to stock later that day.

20 Mwezi wa kumi na moja, 2025 Imeripotiwa na AI

With growing concerns over toy safety and sustainability, Earth911 has updated its guide to environmentally responsible toy brands suitable for holiday gifting. The article highlights companies using recycled materials, sustainable wood, and nontoxic processes to create durable, safe products. A 2024 survey shows 45% of parents under 40 prioritize sustainability in toy purchases.