Consumer Trends

In China, a new trend has emerged where consumers unable to afford Leica cameras are engraving the brand's name onto Panasonic models. This practice reflects a 'fake it till you make it' approach to luxury photography gear. The phenomenon was highlighted in a TechRadar article published on March 9, 2026.

January 21, 2026 Reported by AI

Shinhan Card has identified six key consumer trends for 2026, including AI-assisted spending. These trends are summarized under the term 'Wise up,' reflecting an era where consumers use technology and data for smarter choices. The analysis draws from big data covering January to October 2025.