4AD debuts world cup-themed Cocteau Twins jersey

4AD has released a capsule collection of football jerseys and scarves inspired by its classic releases, in collaboration with New York brand Full Kit.

The collection features a Cocteau Twins Heaven or Las Vegas Scotland jersey, a Scott Walker Bish Bosch-themed USA jersey, and a double-sided scarf referencing Colourbox and Air Miami. The scarf nods to their songs “The Official Colourbox World Cup Anthem” from 1986 and “World Cup Fever” from 1995. Items went on sale immediately and remain available through June 8 on the label’s website.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Nike has offered an early in-store preview of its upcoming X2 World Cup collection featuring collaborations with Palace, Jacquemus and the Virgil Abloh Archive. The three capsules focus on football-inspired apparel and footwear ahead of a global launch.

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Nike has rolled out an extensive lifestyle collection ahead of the 2026 World Cup, pairing classic shoe designs with partners from seven countries.

France has selected Daft Punk’s ‘One More Time’ as its official goal music for the 2026 FIFA World Cup. The track played after each of the team’s three goals in a 3-1 opening win over Senegal.

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Axia has released a collection of officially licensed watches for the FIFA World Cup 2026. The lineup includes three models available in a general tournament edition and 14 country-specific versions.

Manchester United has released its new Adidas away shirt for the 2026/27 season. The kit features a blue base with tonal stripes and red and white detailing.

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The Whitaker Group has released a new mash-up sneaker collection with adidas. The BW Mundial pairs the BW Army silhouette with details from the Mundial Indoor.

 

 

 

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