4AD debuts world cup-themed Cocteau Twins jersey

4AD has released a capsule collection of football jerseys and scarves inspired by its classic releases, in collaboration with New York brand Full Kit.

The collection features a Cocteau Twins Heaven or Las Vegas Scotland jersey, a Scott Walker Bish Bosch-themed USA jersey, and a double-sided scarf referencing Colourbox and Air Miami. The scarf nods to their songs “The Official Colourbox World Cup Anthem” from 1986 and “World Cup Fever” from 1995. Items went on sale immediately and remain available through June 8 on the label’s website.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Nike has offered an early in-store preview of its upcoming X2 World Cup collection featuring collaborations with Palace, Jacquemus and the Virgil Abloh Archive. The three capsules focus on football-inspired apparel and footwear ahead of a global launch.

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Nike has rolled out an extensive lifestyle collection ahead of the 2026 World Cup, pairing classic shoe designs with partners from seven countries.

The Japanese label Everyone has launched its second collaboration with adidas Originals, drawing inspiration from the 2006 World Cup's 'teamgeist' energy. The collection features oversized jerseys, track pants, a functional waist bag, and a refreshed Adizero Adios OG sneaker. Founder Ryo Miyoshi updated the 2000s marathon runner with water-repellent Italian leather-suede uppers in black or navy.

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Adidas Skateboarding has announced a nine-piece collection with Thrasher Skateboard Magazine and the Argentine Football Association ahead of the 2026 FIFA World Cup.

Belle and Sebastian have released a new song titled “It Only Takes One Lion” as an anthem for Scotland’s national football team ahead of the 2026 World Cup. The track came out on June 2 following the team’s qualification last year.

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adidas has released the Mundial Goal, a new soccer-inspired sneaker designed for both street wear and casual play.

 

 

 

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