Mark Zuckerberg and Priscilla Chan attended the Prada show during Milan Fashion Week, wearing high-priced designer pieces and prompting debate on fashion's accessibility. The event highlighted skyrocketing luxury prices amid widespread social media engagement. Designers emphasized creating for affluent clients while navigating broader cultural influences.
Milan Fashion Week for fall/winter 2026, held in early March, drew attention not just for its runway collections but for the presence of high-profile billionaires like Meta founder Mark Zuckerberg and his wife Priscilla Chan. At the Prada show on Thursday, Chan wore a €11,500 ($13,000) Prada shearling coat with a blonde collar, an appearance possibly linked to rumors of a Meta-Prada collaboration on smart glasses.
The sighting fueled discussions on who fashion is truly for, as luxury prices have surged—a Chanel bag rose from $5,800 in 2019 to $10,800 by 2024, and Versace's spring 2025 dresses reached tens of thousands of dollars. Despite fashion's omnipresence via TikTok and Instagram, many observers noted its inaccessibility to most. Zuckerberg's net worth reportedly jumped from $72 billion to $177 billion during this period, underscoring the wealth gap.
Prada's collection featured 15 models walking four times each for 60 looks, mixing pieces like bloomers, kitschy beaded skirts, feather boots, and spangly socks to comment on modern womanhood's pace. Designer Miuccia Prada stated backstage, “I try to do everything political except (the) obvious political, because I would be criticized – a rich fashion designer can’t do politics because it’s not right. We are designing for rich people. We are talking about expensive clothes, dressing rich people. You have to be aware of that.”
Street style during the week embodied Milanese 'sciura' elegance—polished women of a certain age favoring precise tailoring, bold jewelry, silk scarves, and unexpected elements like colorful coats or prints. Attendees channeled this with headscarves, chunky earrings, and playful handbags amid cobblestoned streets.
Other highlights included power tailoring at Giorgio Armani and Marni, monochromatic black across runways, and statement furry outerwear at Bottega Veneta and Fendi. Designers like Glenn Martens of Diesel noted fashion's democratization via social media: “Fashion has globalized so much more... Everybody can become a critic.” The week balanced big ideas with luxury's realities, attracting both technocrats and traditional front-row fixtures.