In Buenos Aires, more than 40 love hotel establishments closed over the past two decades. The rise of encounter apps, temporary rentals, and high real estate values have completely transformed how couples seek intimacy in the city. This shift has emptied a historic business.
Love hotels, a traditional sector in Buenos Aires' Autonomous City (CABA), are facing a deep crisis. Reports indicate that more than 40 such establishments closed over the past two decades, signaling a significant decline in the industry.
The main driver of this transformation is technological and economic progress. Encounter apps, such as dating platforms, enable couples to connect and arrange meetings without relying on these hotels. At the same time, temporary rentals provide more accessible and discreet alternatives for intimate moments.
Furthermore, high real estate values in Buenos Aires have spurred property conversions. Many buildings that once housed these hotels are now repurposed for more profitable uses, like offices or residences. This 'sexual revolution,' driven by cultural and digital changes, has redefined options for couples in the city, leaving behind a business that was once iconic.
The situation highlights how social evolution and the real estate market affect traditional sectors, altering patterns of behavior in the pursuit of privacy and intimacy.