Former WWE star David Otunga has explored the possibilities of artificial intelligence generating wrestling matches in a recent YouTube video. He examined whether WWE could create and monetize such content without compensating estates of deceased performers.
Otunga highlighted WWE's broad contractual rights over ring names, likenesses, personas, and performances, which often extend in perpetuity. He noted that these agreements predate generative AI, leaving uncertainty about their application to new technologies. Using the hypothetical matchup of Bray Wyatt versus