Sharon Osbourne defends AI Ozzy project from cash grab claims

Sharon Osbourne addressed backlash over an upcoming AI version of her husband Ozzy Osbourne during the latest episode of The Osbournes podcast.

Speaking alongside son Jack, Sharon pushed back against suggestions that the project is motivated by money. She said she does not need or want critics' money and emphasized that Ozzy would have supported the effort. The family described the AI avatar as a closed module designed to keep Ozzy's work remembered. Jack noted the technology is not connected to the internet and dismissed fears it could become uncontrolled. The project was announced in May through a partnership with Hyperreal and Proto Hologram. The avatar is scheduled to interact with fans in Proto Luma units in the U.K. and U.S. later this summer. Hyperreal CEO Remington Scott said the system uses patented Digital DNA technology to create real-time performances drawn only from approved source material.

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Illustration depicting Darren Aronofsky and his Primordial Soup AI studio in a high-tech lab environment.
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Darren Aronofsky's Primordial Soup seeks $15 million

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Darren Aronofsky's AI studio Primordial Soup plans to raise $15 million through an equity offering. The company disclosed the goal in a Securities and Exchange Commission filing last week. Primordial Soup launched in 2025 and has already sold more than $11 million in equity this month.

Sharon Osbourne has pushed back against accusations that an upcoming AI avatar of her late husband Ozzy Osbourne is a cash grab. She stated on The Osbournes Podcast that she does not need the money and that Ozzy would have supported the project.

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Jack Osbourne has addressed criticism over plans for an AI-powered avatar of his late father, Ozzy Osbourne. He said the project was discussed with Ozzy before his death in 2025 and would be handled tastefully.

Hironobu Sakaguchi, the creator of the Final Fantasy series, has defended his interest in AI-generated video after facing criticism for praising a fan-made trailer for a potential Final Fantasy VI remake.

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Farrah Abraham is dropping an AI-generated sex tape starring a virtual replica of herself. The release gives her full control over the digital twin and its earnings.

A UK group representing child actors has criticized contracts that would permit AI reuse of young performers' voices in a long-running animated series. Industry sources identified the show as Peppa Pig, owned by Hasbro. The dispute highlights ongoing tensions over consent and AI in entertainment.

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