Chinese director Jia Zhangke spoke about using AI tools in filmmaking during a panel at the 2026 Hong Kong FilMart. The Golden Rooster Roundtable on March 17 examined Chinese cinema's evolution amid digital intelligence, featuring market insights and AI discussions.
The 2026 Hong Kong FilMart hosted discussions on AI's integration into filmmaking, with Chinese auteur Jia Zhangke addressing its use in his films during a panel, as reported on March 18. Separately, the Golden Rooster Roundtable, titled “Reshaping Filmmaking & Market Landscapes in the Age of Digital Intelligence,” took place on March 17. Organized by the China Film Assn., China Film Co-production Corp., and Xiamen Film Administration, with Xiamen Film Festival Co. as co-organizer, the event began with an introduction to the Golden Rooster Film Awards in Xiamen and an overview of the Chinese mainland film market's opportunities for global collaboration. Data presented showed 2025 box office revenue at approximately $7.4 billion, maintaining its status as the world's second-largest market. Year-to-date 2026 revenue reached $1.58 billion, down 52.9% from 2025 but $350 million ahead of North America. Local films held nearly 80% market share, with 106 imported films—a five-year high—accounting for just over 20%. Audience shifts included 60% women buyers and 85% over age 25, with growth in third- to fifth-tier cities at 26.2%, 29.9%, and 31.7% respectively. On AI, director Lu Chuan called it a “partner” that accelerates digitization, lowers costs, and expands creative freedom, but stressed it cannot replace actors’ performances, interpretations, and emotional depth. Executive producer Kinnie Cheung noted AI's value in early concept planning and post-production, such as camera placement and multilingual voice integration, adding, “AI cannot replace actors.” Zhou Jianmin of Huaguoshan Media discussed AI's advancements in animation and 3D production, enabling Chinese software to meet international standards while emphasizing irreplaceable empathy. AI engineer Fong Shuai highlighted the need for customized AI tools for filmmakers.
