The La Lagunilla market in Mexico City is preparing to welcome foreign fans during the 2026 FIFA World Cup with bilingual menus and themed products.
Merchants like Erik Castillo are offering English menus and plan hot dogs inspired by participating national teams. Castillo said they will display flags of visiting countries and create representative versions from nations such as Germany and Italy.
Aristeo, known as El Bolillo, who has sold clothing and crafts since the 1990s, noted that the market has been a meeting point for foreigners for decades. He highlighted experiences such as coin tosses for discounts, which he described as part of Mexican folklore.
Tourists including Dieter Truppel from Brazil and Kehan Fu from Canada visited the market recently. Fu called it chaotic but beautiful, while stalls already display national team jerseys and commemorative items.
Mexico City hosted the tournament's opening match last Thursday and will stage additional games, including Mexico versus Czechia on June 24.
