Commerce

The arrival of the mid-year service bonus boosts consumption but Colombians are choosing to finance purchases to preserve liquidity. Superfinanciera data shows only 35.5% access formal credit even though nine out of ten adults hold financial products.

June 20, 2026 Ti AI ṣe iroyin

Colombia’s national team World Cup debut triggered a surge in transport and food delivery requests on platforms such as DiDi.

A Rappi study indicates that in-person food purchases generate hidden costs of up to 15,000 pesos per trip and a loss of between three and 4.5 hours per month compared to apps.

May 11, 2026 Ti AI ṣe iroyin

The ninth edition of Bogotá Fashion Week will bring together 145 brands and designers from May 12 to 14 at Ágora Bogotá.

Unilever has confirmed a deal with Mercado Libre to bring brands such as Rexona, Axe, Dove and Pond's to the e-commerce platform in Colombia. The partnership responds to a 30% growth in Unilever's digital sales since 2023 and aims to ease access to mass consumer products. Both companies highlight logistical efficiency and shifting Colombian shopping habits.

March 27, 2026 Ti AI ṣe iroyin

Spain's Alicante Provincial Court revoked precautionary measures granted to Frisby Colombia in the trademark dispute with Frisby España. Frisby España hails the ruling and plans to reopen restaurants, while Frisby Colombia maintains the legal process is ongoing. The parties disagree on the case's final status.