A Saudi Arabian startup, CEER Motors, has revealed its first electric vehicle through spy photos of a camouflaged prototype, drawing clear design inspiration from Tesla's Cybertruck and Model X. The SUV features a tall flat nose, enormous windshield, and gullwing doors, backed by major partners including Foxconn and Rimac. Production is slated to begin in the fourth quarter of 2026 as part of Saudi Arabia's Vision 2030 economic diversification plan.
CEER Motors, a startup funded by Saudi Arabia's Public Investment Fund, is developing its inaugural battery electric vehicle, an SUV that echoes elements of Tesla's Cybertruck and the 2015 Model X. Spy photos published on January 11, 2026, by @ResponseJP show the prototype under heavy camouflage, highlighting its basic shape: a tall, flat nose and an enormous windshield that extends slightly over the driver's seat, with the driver positioned far from the front. Unlike the Cybertruck's pickup design, this model ends abruptly at the rear without a truck bed. The vehicle also incorporates gullwing doors, a feature from the Model X known for its visual appeal but impracticality in tight spaces like parking lots or garages.
From its launch, CEER has collaborated with established firms to bolster its capabilities. Foxconn has been a partner since the beginning, aiding in development and manufacturing logistics. In November 2025, the company announced that Croatian firm Rimac—known for its work with Aston Martin on battery technology and its own high-performance EVs—would supply the electric drive powertrain. Additionally, CEER struck a deal with Hyundai Transys for other drive systems.
The project aligns with Saudi Vision 2030, a 2016 initiative by government officials and the Crown Prince aimed at economic diversification through non-oil sectors, including EV production. The Public Investment Fund, which backs Vision 2030, has invested in global players like Lucid Motors and Uber. However, the program's implementation has faced criticism for displacing residents and businesses to favor new ventures. Few technical details about the unnamed EV are available, but a recent press release confirms production will start in the fourth quarter of 2026.
