Social media consultations top 100,000 in Japan for first time

Consumer consultations about social media in Japan have topped 100,000 for the first time. Those in their 50s and older accounted for more than half of the cases.

Consumer affairs centers across Japan received more than 100,000 social media-related consultations. This marks the first time the annual total has crossed that threshold.

People in their 50s and older made up more than half of all cases. The figures reflect growing use of social media among older age groups.

The data were released on June 12, 2026.

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