A24 has launched an eye-catching blimp promotion for its ping-pong drama Marty Supreme, flying the bright orange airship over Los Angeles to boost Oscar buzz. Variety reporters experienced a flight in the blimp, describing a smooth 30-minute loop above the coastline. The unconventional strategy aims to keep the film top of mind amid stiff competition.
Blimp Experience
Two Variety reporters took a ride in A24's electric orange Marty Supreme blimp, departing from Long Beach airfield. The cabin accommodated two passengers behind the pilots, with a 30-minute route offering views of the coastline and the Queen Mary liner. Pilot Caesar Mendez described controlling the blimp like riding a bike, with a cruising speed of 25-30 mph. The airship, half the size of the Goodyear blimp, has right of way over faster aircraft due to its slow pace.
The blimp traveled 13 days from Nashville to California, covering cities like Memphis, Dallas, and Phoenix. Stars Tyler, the Creator and Odessa A'Zion flew the route the previous day. No formal safety demo was given, with the emergency exit being the only door.
Marketing Strategy
Emblazoned with the film's title and tagline Dream Big, the blimp has hovered over Los Angeles events like guild screenings and holiday parties. This FYC campaign for director Josh Safdie's Timothée Chalamet-led film seeks to generate conversation before widespread viewings. As the year's last release, Marty Supreme faces challengers like One Battle After Another, Sinners, and Hamnet in the Oscar race. A24's bold aerial approach has made it the season's most discussed promotion, though visibility alone may not secure nominations.
