Anbesa Bank, previously known as Lion International Bank, has rebranded after nearly 19 years, unveiling a minimalist golden spark logo and the motto “Let’s Go for It” at the Adwa Museum. This change culminates a five-month process led by Berry Advertising, a domestic firm with a 13-year track record in the sector.
Anbesa Bank has retired its iconic roaring lion emblem after nearly 19 years, marking a significant rebrand from its former name, Lion International Bank. The bank unveiled a minimalist golden spark logo and adopted the new motto “Let’s Go for It” during an event at the Adwa Museum in Addis Ababa. This transformation followed a five-month process spearheaded by Berry Advertising, a local firm boasting a 13-year history in the industry.
The rebranding symbolizes a fresh start for the institution, though specific reasons beyond the symbolic renewal remain unstated in available details. The announcement was reported on January 31, 2026, by Nahom Ayele, a staff writer for Fortune.