Rebranding
Xbox has updated its official page to use all-caps branding as XBOX. The change follows a poll run by new CEO Asha Sharma on X.
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Asha Sharma, CEO of Xbox, has announced that the brand is now XBOX in all capital letters. The change follows a poll on X that favored the uppercase version by a two-to-one margin.
May 08, 2026 07:04