Rebranding

Xbox has updated its official page to use all-caps branding as XBOX. The change follows a poll run by new CEO Asha Sharma on X.

May 16, 2026 Iniulat ng AI

Asha Sharma, CEO of Xbox, has announced that the brand is now XBOX in all capital letters. The change follows a poll on X that favored the uppercase version by a two-to-one margin.