BTS leads July star brand reputation rankings

The Korean Business Research Institute released its brand reputation rankings for stars in July. BTS claimed the top spot with a score of 8,131,706. The list reflects data collected from June 28 to July 28.

BTS secured first place after its brand reputation index rose 21.71 percent from the previous month.

RESCENE moved up to second position with a 71.25 percent increase, reaching a total index of 7,974,809. Lim Young-woong placed third at 5,814,144.

So Ji-sub followed in fourth with 5,541,602 while Yoo Jae-suk rounded out the top five at 5,303,088 after a 3.33 percent gain. The rankings drew from media coverage, consumer participation, interaction and community awareness indexes.

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