CJ Olive Young 与波兰公司合作开拓欧洲 PB 销售

CJ Olive Young 已与一家波兰化妆品分销商合作,将其自有品牌产品出口至欧洲。该协议最初将通过波兰销售网络引入 Bioheal BOH、Bringgreen 和 Colorgram 等护肤产品线,随后扩展至其他市场。此举强化了 CJ 集团零售部门的国际化扩张努力。

2026 年 2 月 3 日,韩国 CJ 集团的零售与分销部门 CJ Olive Young Corp. 宣布与总部位于波兰的化妆品分销商 Gabona 合作,通过线下零售渠道向欧洲销售其自有品牌(PB)化妆品产品。 Gabona 在 60 个国家分销超过 8000 种产品,将首先通过其在波兰的网络引入 CJ Olive Young 的护肤产品——Bioheal BOH、Bringgreen 和 Colorgram,并计划扩展至其他欧洲市场。该公司表示,此协议标志着进入欧洲 K-beauty 市场的关键一步。 此次合作符合 CJ Olive Young 的全球扩张战略,此前已进军阿联酋,并计划在美国开设门店。随着欧洲对韩国美容产品的需求上升,此伙伴关系为公司国际增长奠定基础。

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