CJ Olive Young has partnered with a Polish cosmetics distributor to export its private brand products to Europe. The deal will initially introduce skincare lines like Bioheal BOH, Bringgreen, and Colorgram through sales networks in Poland before expanding to other markets. This move bolsters the CJ Group's retail arm's international expansion efforts.
On February 3, 2026, CJ Olive Young Corp., the retail and distribution arm of South Korea's CJ Group, announced a partnership with Poland-based cosmetics distributor Gabona to sell its private brand (PB) cosmetics products across Europe through offline retail outlets.
Gabona, which distributes more than 8,000 products in 60 countries, will first introduce CJ Olive Young's skincare products—Bioheal BOH, Bringgreen, and Colorgram—via its networks in Poland, with plans to expand to other European markets. The company stated that this agreement marks a key step in entering the European K-beauty scene.
This collaboration aligns with CJ Olive Young's broader global push, following recent ventures in the UAE and upcoming U.S. outlets. With rising demand for Korean beauty products in Europe, the partnership positions the firm for significant international growth.
