Coach and Brain Dead have released a joint collection of ready-to-wear, leather goods, footwear and accessories. The line draws from Tokyo street style and New York souvenir culture.
The collection became available online and at Coach boutiques worldwide on June 18. It features items such as bags with animal motifs, Logohead designs and Tabby styles decorated with three-dimensional pins.
Coach Creative Director Stuart Vevers described the project as an imagined world built around a fictional amusement park. Brain Dead co-founder Kyle Ng highlighted the emphasis on customization and self-expression.
The designs mix bold graphics, checks and personalized elements including patches, crochet and buttons. They blend 1970s silhouettes with 1990s influences in garments like bias-cut dresses and pleated skirts.
The collaboration was photographed in New York City's Dimes Square area.
