A Fenalco survey indicates that 94% of Colombians will celebrate Mother's Day this year, up 9% from 2023. E-commerce platforms like Amazon and Mercado Libre are gaining ground among shoppers.
Fenalco released its annual survey results on May 6, showing strong purchase intent for the holiday. Specialized stores remain the top choice with 35% preference, though e-commerce now accounts for 27%.
The average gift budget reaches 300,000 Colombian pesos, a 25% increase from the previous year. President Jaime Alberto Cabal expects sales to grow nearly 20%, driven by higher household spending.
Popular gifts include meals out at 28% and clothing at 24%. Yet the study highlights that families value shared time most, with 70% prioritizing family gatherings.
