FIFA has partnered with DAZN to relaunch its FIFA+ streaming service next year as the 'Global Home of Football,' ahead of the 2026 World Cup. The platform will offer free access to live and on-demand content from more than 100 men's and women's national teams and club leagues, along with highlights, behind-the-scenes access, and a multilingual news service. This builds on the success of the 2025 FIFA Club World Cup and a prior US$1 billion rights deal.
The relaunch of FIFA+, which originally debuted in 2022, marks a significant expansion of the direct-to-consumer streaming service. DAZN will integrate the platform into its global service, providing a freemium model where core content is free worldwide, and users can pay for premium features like additional live games. The service will include personalized experiences, influencer-created content, grassroots stories, and user-generated material, leveraging DAZN's technology, distribution network, and marketing expertise.
Content highlights encompass live and on-demand top-tier football from over 100 leagues, hourly news capsules, a weekly analysis show, documentaries, interviews, and series, all available in multiple languages. Notably, the platform will not carry live 2026 World Cup coverage, which is sub-licensed globally.
FIFA Secretary General Mattias Grafström emphasized the partnership's success: “In a short period of time, the partnership between FIFA and DAZN has proven to be a remarkably successful one, as witnessed through the record-breaking FIFA Club World Cup tournament in the United States earlier this year. Pushing the boundaries of innovation is clearly something we excel at together and partnering with DAZN, FIFA is delighted to bring even more football content — and a wider variety of experience, excitement and entertainment — to fans worldwide through the new FIFA+ platform.”
DAZN Group CEO Shay Segev added: “Our new global football platform marks a significant milestone in our successful partnership with FIFA, and is an exceptional addition to DAZN’s extensive portfolio of premium football content. From next year, millions of fans around the world will be able to enjoy even more top-tier football content for free on FIFA+ on DAZN.”
The initiative follows DAZN's US$1 billion deal for the 2025 Club World Cup rights, which drew a global audience of 2.7 billion, and FIFA+'s first-year milestone of streaming over 40,000 matches. The contract signing involved Saudi Arabia's Crown Prince Mohammed bin Salman, FIFA President Gianni Infantino, and DAZN founder Len Blavatnik. This move helps FIFA offload infrastructure costs while enhancing fan engagement and data collection.