Designer Rebecca Hessel Cohen showcased the LoveShackFancy Resort 2027 collection in a New York showroom. The lineup draws on personal nostalgia and broadens the brand's color range beyond its signature pink.
Hessel Cohen highlighted themes ranging from a British countryside Thanksgiving to a night at the Nutcracker and mermaid-inspired looks. She drew from childhood memories of watching her mother prepare for evenings out, incorporating 1990s elements such as a plaid skirt updated with crystal details. The collection introduces reds, greens, and gray tones alongside the usual pink palette. Gray appears in pieces like a brushed cashmere coat with a faux-fur collar and a pointelle tank dress, which Hessel Cohen described as elevated and suitable for a wider age range. LoveShackFancy plans to reach 32 stores this year, spanning locations from Dubai to Atlanta. The designer aims to attract customers from mature women to babies while maintaining the brand's core appeal.